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| Image source: torquebarbell.com |
With the fitness industry experiencing a massive boom in the past 20 years or so, a generation of Americans has turned into health buffs. More and more people have been seeking out ways to get healthier and fitter. People have begun to eat right and move more. Technology, it seems, has also kept up. Hundreds of new apps have catered to health, from calorie to step counters to heart rate monitors.
Many new gyms have opened in the past years that have offered new, better, and more practical alternatives to the traditional bodybuilding concepts. These gyms focus on functional fitness and have incorporated routines such as bodyweight boot camps and high intensity interval training (HIIT). Owners of these kinds of gyms know that their establishment isn’t capital-intensive; however, the marketing side of it is tricky. Many people still prefer the old-style gyms and are afraid of getting into new things. For those gym owners, here are a few tips on marketing.
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| Image source: traralgonharriers.org.au |
More personalized promotional gimmicks
More personalized promos make consumers feel special. Think of Starbucks and how baristas write the names of customers on their cups. It shows that businesses don’t see clients as numbers and payments, but as people who they are helping reach their health goals. Different rates for couples who are about to get married or people who are about to attend a formal event (because everyone wants to look good in a tux or a gown) could be a good idea.
Community events
Community events, as the name suggests, bring the community together. Gym owners can tie-up with several organizations such as restaurants or youth groups to host various kinds of activities. Think of fun runs, and how gyms can give away shirts, while other business establishments can provide beverages for parched participants. Sports days with friendly competition are also good ideas. Gyms partnering with other establishments can spearhead small sports tournaments like basketball or tag football, just to raise awareness that in the area, a fitness center exists that can boost the level of one’s athleticism.
